Product Marketing Manager - SASE at CenturyLink in Broomfield, CO
The Role We are seeking a Product Marketing Manager for SASE/SD-WAN to drive the creation and delivery of unique market positioning and sales enablement for our network portfolio of solutions, including software defined networking. The ideal candidate will have a passion for technology, a life-long approach to learning, and a collaborative nature that works with multiple resources to identify and develop valuable customer outcomes from highly technical inputs. The Product Marketing Manager for SASE/SD-WAN is expected to be the technical subject matter expert for their portfolio of offerings - understanding and monitoring the changing market and audience landscape for SD-WAN solutions and SASE technologies. The candidate will leverage their understanding of the customer, market and product portfolio to craft unique go-to-market messaging, produce sales training and collaterals; as well as influence the direction of product roadmaps for delivering the ideal customer experience. This is a highly visible role across the organization that will require collaboration with cross-functional teams including Product Management and Product Development, Marketing Communications (lead-gen campaigns), Corporate Communications, Sales Enablement and Training, Analyst Relations, as well as the Sales Organization. To meet these requirements, the candidate must first have an expert level understanding of software defined networking. Second, they must be familiar with messaging the value of these solutions to multiple tiers of decision makers. And finally, they must possess communication channel experience to create and package marketing messages targeting a variety of customer and prospect personas. The Product Marketing Manager for SASE works independently and therefore must be self-motivated. The incumbent will work with a minimum of supervision and is expected to meet and exceed goals. The Main Responsibilities Designs impactful product marketing strategies to drive profitable revenues. Translates highly technical information into succinct customer outcome messaging to develop value propositions, differentiators, messaging, proof points, and claims. Leads internal and external launch of new products/services, including sales and partner enablement. Owns the go-to-market strategy and associated deliverables for their portfolio of offerings. Develops and executes sales enablement plans to ensure sales understanding at various technical levels. Creates content for sales enablement and marketing activation that generates qualified leads. Composes and manages the creation of sales training and enablement tools including sell sheets, FAQs, competitive positioning, training and internal awareness communications. Compose content and manage the build of external marketing assets including brochures, case studies, customer presentations, newsletters, website, blogs and other social media. Partners with marketing teams to drive the messaging in premium content such as infographics, white-board videos, webinars and other lead-gen campaign activities. What We Look For in a Candidate Bachelor's degree in Business, Marketing, Advertising, Electrical and Network Engineering, or related field in the communication and technology disciplines. Masters Degree preferred 7-10 years of work experience in a progressively responsible marketing position. Experience working within software defined networking, SASE, SD-WAN preferred Experience in a product marketing, sales enablement, product management or related role in the Technology field/market A deep understanding of network and IT solutions and the competitive space within them. Advanced communication and listening skills to interact with and work with a wide range of people and functions within the marketing disciplines including database, IT, product, channel, advertising and analyst relations. Direct B2B marketing experience with solid knowledge of marketing tactics. Knowledge of go-to-market (GTM) launch activities through the full lifecycle. Strong analytical and strategic thinking skills. A great attitude - willingness to learn new skills, take initiative, and collaborate across teams. Aptitude to quickly come up to speed on new technology concepts. Passion to evangelize disruptive new technologies. Ability to react to frequent changes in duties and volume of work. Comfortable accepting responsibility for medium to large scale projects involving multiple resources and spanning many months from start to finish. Ability to manage multiple concurrent activities. The ability to write compelling marketing copy targeting identified business personas is a plus for the candidate seeking this position.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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